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New Horizon
Herschel 2020 Summer Campaign
This campaign is an opportunity to own Herschel's travel category in a big way. Herschel has been known for travel brand. My task was defining the Herschel' travel visually.
We bring together abstract fashion photography and a documentary-style with youth tour guide on a trip through Las Vegas. The city, the desert, from the overrated to the undiscovered.
Creative / Art Direction – Sung Lee
Photographer – Stephen Wilde
Videographer – Briggs Ogloff
Stylist – Mila Franovic
New Horizon
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