This campaign represents a unique opportunity to establish Herschel as a dominant force in the travel category. Known as a trusted travel brand, my goal was to define Herschel’s visual identity in this space.

We blended abstract fashion photography with a documentary-style narrative, following a youthful tour guide on an adventurous journey through Las Vegas. From the glitz of the city to the serenity of the desert, we captured both the iconic and the hidden gems.