Founded in 2017, Purple emerged at the crossroads of industrial design, streetwear, and luxury fashion. Friends and industry veterans Rob Lo, Luke Cosby, Klaus Lam, and Jean-Claude Leblanc came together to launch a collection of men’s denim and luxury essentials.

 

In 2019, I had the privilege of rebranding Purple. My role encompassed defining the brand’s visual identity, from designing the logo to creating graphics for their products.