Purple was founded in 2017 at the intersection of industrial design, streetwear and luxury fashion. Friends and industry veterans Rob Lo, Luke Cosby, Klaus Lam and Jean Claude Leblanc sought out to launch a collection of men’s denim and luxury basics. In 2019 I had great opportunity to rebrand the Purple. My task was setting up the brand visual from designing the brand logo to graphics in products.

Design Direction / Graphic Design – Sung Lee