The Better With Time campaign highlights Herschel Supply’s most durable product: the heavyweight canvas backpack. Designed to age gracefully, much like premium leather, this backpack embodies timeless quality.

To showcase its enduring appeal, I sought to present the product through the lens of true experts—individuals who dedicate themselves to mastering their craft through relentless practice and perseverance.

Art Direction – Sung Lee
Photography — Stephen Wilde
Videography — Briggs Ogloff