Herschel 2018 Product Launch

Branding + Event Design

Every new season, Herschel provides the product launch event to the distributers and sales reps to present seasonal products and inspiration behind it. With the 2018 seasonal theme "New Frontier" I got to direct entire season's visual in various channels including the events, catalogues and presentation design with the team.

Creative Direction – Sung Lee
Photography – Stephen Wilde
Videography – Briggs Ogloff
Event Design – Thea Kelly, Todd Schlattman  Catalogue Design – Jenny Shipper, Andrea Husky