top of page
SAW_6918_2.jpg

Birds of Herschel

Textile Design + Art Direction

The Birds of Herschel collection celebrates 10 years of artistry drawn from Herschel’s print archives. This signature design showcases birds native to the region surrounding Herschel, the town where three generations of our founders’ family grew up.

 

For this project, my role encompassed creating the print illustration, developing the campaign concept, and overseeing its execution to honor the brand's heritage and artistic legacy.

Textile Design — Sung Lee

Art Direction – Sung Lee
Photography — Stephen Wilde
Videography — Briggs Ogloff

bottom of page