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Herschel | New Balance
Seeding Packaging
Herschel Supply Reimagines the New Balance 801. The New Balance 801 redefined where we run. City to trail, performance to off-duty, the first all-terrain trainer is back and redesigned for the first time since it dropped in 1998.
My task for this project is to come up with direction for the VIP seeding packaging.
Design Direction – Sung Lee
Senior Designer – Andrea Husky
Junior Designer – Monica Maher
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